The Effects of Social Media Advertising in China is popular PDF and ePub book, written by Changchun Xuan in 2022-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Effects of Social Media Advertising in China can be Read Online from any device for your convenience.
The Effects of Social Media Advertising in China Book PDF Summary
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
Detail Book of The Effects of Social Media Advertising in China PDF
- Author : Changchun Xuan
- Release : 30 September 2022
- Publisher : Taylor & Francis
- ISBN : 9781000646474
- Genre : Business & Economics
- Total Page : 149 pages
- Language : English
- PDF File Size : 9,9 Mb
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