The Customer Culture Imperative A Leader s Guide to Driving Superior Performance is popular PDF and ePub book, written by Linden Brown in 2013-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Customer Culture Imperative A Leader s Guide to Driving Superior Performance can be Read Online from any device for your convenience.
The Customer Culture Imperative A Leader s Guide to Driving Superior Performance Book PDF Summary
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Detail Book of The Customer Culture Imperative A Leader s Guide to Driving Superior Performance PDF
- Author : Linden Brown
- Release : 06 December 2013
- Publisher : McGraw Hill Professional
- ISBN : 9780071819824
- Genre : Business & Economics
- Total Page : 338 pages
- Language : English
- PDF File Size : 7,6 Mb
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