The Corporate Brand is popular PDF and ePub book, written by N. Ind in 1997-06-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Corporate Brand can be Read Online from any device for your convenience.
The Corporate Brand Book PDF Summary
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
Detail Book of The Corporate Brand PDF
- Author : N. Ind
- Release : 06 June 1997
- Publisher : Springer
- ISBN : 9780230375888
- Genre : Business & Economics
- Total Page : 194 pages
- Language : English
- PDF File Size : 7,9 Mb
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