The Copywriter s Handbook is popular PDF and ePub book, written by Robert W. Bly in 2007-04-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Copywriter s Handbook can be Read Online from any device for your convenience.
The Copywriter s Handbook Book PDF Summary
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Detail Book of The Copywriter s Handbook PDF
- Author : Robert W. Bly
- Release : 01 April 2007
- Publisher : Holt Paperbacks
- ISBN : 9781429900157
- Genre : Business & Economics
- Total Page : 431 pages
- Language : English
- PDF File Size : 16,7 Mb
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