The Business of Culture is popular PDF and ePub book, written by Joseph Lampel in 2006-04-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Business of Culture can be Read Online from any device for your convenience.
The Business of Culture Book PDF Summary
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
Detail Book of The Business of Culture PDF
- Author : Joseph Lampel
- Release : 21 April 2006
- Publisher : Psychology Press
- ISBN : 9781135609221
- Genre : Business & Economics
- Total Page : 384 pages
- Language : English
- PDF File Size : 20,6 Mb
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