The Brand IDEA is popular PDF and ePub book, written by Nathalie Laidler-Kylander in 2013-11-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Brand IDEA can be Read Online from any device for your convenience.
The Brand IDEA Book PDF Summary
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Detail Book of The Brand IDEA PDF
- Author : Nathalie Laidler-Kylander
- Release : 08 November 2013
- Publisher : John Wiley & Sons
- ISBN : 9781118573402
- Genre : Business & Economics
- Total Page : 229 pages
- Language : English
- PDF File Size : 13,8 Mb
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