The Advertising Business is popular PDF and ePub book, written by John Philip Jones in 1999-02-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Advertising Business can be Read Online from any device for your convenience.
The Advertising Business Book PDF Summary
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Detail Book of The Advertising Business PDF
- Author : John Philip Jones
- Release : 10 February 1999
- Publisher : SAGE
- ISBN : 0761912398
- Genre : Business & Economics
- Total Page : 564 pages
- Language : English
- PDF File Size : 14,5 Mb
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