The Advertising Agency Business is popular PDF and ePub book, written by Eugene Hameroff in 1998-02-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Advertising Agency Business can be Read Online from any device for your convenience.
The Advertising Agency Business Book PDF Summary
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Detail Book of The Advertising Agency Business PDF
- Author : Eugene Hameroff
- Release : 11 February 1998
- Publisher : McGraw Hill Professional
- ISBN : 9780844231693
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 17,9 Mb
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