Upgrade Culture and Technological Change is popular PDF and ePub book, written by Adam Richard Rottinghaus in 2021-12-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Upgrade Culture and Technological Change can be Read Online from any device for your convenience.
Upgrade Culture and Technological Change Book PDF Summary
"This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry. This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology"--
Detail Book of Upgrade Culture and Technological Change PDF
- Author : Adam Richard Rottinghaus
- Release : 31 December 2021
- Publisher : Routledge
- ISBN : 1003193862
- Genre : Business & Economics
- Total Page : 170 pages
- Language : English
- PDF File Size : 12,6 Mb
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