Strategic Corporate Communication is popular PDF and ePub book, written by Richard Stanton in 2017-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Corporate Communication can be Read Online from any device for your convenience.
Strategic Corporate Communication Book PDF Summary
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Detail Book of Strategic Corporate Communication PDF
- Author : Richard Stanton
- Release : 16 September 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781137544087
- Genre : Business & Economics
- Total Page : 210 pages
- Language : English
- PDF File Size : 16,5 Mb
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