Starbucked is popular PDF and ePub book, written by Taylor Clark in 2007-11-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Starbucked can be Read Online from any device for your convenience.
Starbucked Book PDF Summary
Starbucked will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Detail Book of Starbucked PDF
- Author : Taylor Clark
- Release : 05 November 2007
- Publisher : Little, Brown
- ISBN : 9780316026178
- Genre : Business & Economics
- Total Page : 254 pages
- Language : English
- PDF File Size : 16,7 Mb
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