Sponsorship Culture in the German University Popular Music Festival Market is popular PDF and ePub book, written by Dominik Nösner in 2023-02-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sponsorship Culture in the German University Popular Music Festival Market can be Read Online from any device for your convenience.
Sponsorship Culture in the German University Popular Music Festival Market Book PDF Summary
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Detail Book of Sponsorship Culture in the German University Popular Music Festival Market PDF
- Author : Dominik Nösner
- Release : 28 February 2023
- Publisher : transcript Verlag
- ISBN : 9783839465783
- Genre : Business & Economics
- Total Page : 261 pages
- Language : English
- PDF File Size : 21,7 Mb
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