Social Media Risk and the Law is popular PDF and ePub book, written by Susan Grantham in 2021-09-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social Media Risk and the Law can be Read Online from any device for your convenience.
Social Media Risk and the Law Book PDF Summary
Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.
Detail Book of Social Media Risk and the Law PDF
- Author : Susan Grantham
- Release : 14 September 2021
- Publisher : Routledge
- ISBN : 9781000440874
- Genre : Business & Economics
- Total Page : 199 pages
- Language : English
- PDF File Size : 21,9 Mb
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