Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing is popular PDF and ePub book, written by Singh, Amandeep in 2021-06-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing can be Read Online from any device for your convenience.
Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing Book PDF Summary
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Detail Book of Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing PDF
- Author : Singh, Amandeep
- Release : 18 June 2021
- Publisher : IGI Global
- ISBN : 9781799872337
- Genre : Business & Economics
- Total Page : 310 pages
- Language : English
- PDF File Size : 8,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing by Singh, Amandeep, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.