Social CRM in the Airline Industry Engaging the Digital Natives is popular PDF and ePub book, written by Laura Neises in 2013, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Social CRM in the Airline Industry Engaging the Digital Natives can be Read Online from any device for your convenience.
Social CRM in the Airline Industry Engaging the Digital Natives Book PDF Summary
Social media has found its way into most businesses as a tool to push sales. However, its potential to create long-term customer loyalty has not been fully exploited. In industries characterized by fierce competition, customer loyalty is key for sustainable success. How can companies attract future consumers? Born in the digital age, digital natives are powerful experts of social media and will dominate businesses. By focusing and building on insights from the aviation industry, this book develops an approach to use social media in a way that engages the digital natives in long-term customer relationship management (CRM). (Series: Internet Economics / Internetokonomie - Vol. 7)
Detail Book of Social CRM in the Airline Industry Engaging the Digital Natives PDF
- Author : Laura Neises
- Release : 27 September 2024
- Publisher : LIT Verlag Münster
- ISBN : 9783643903976
- Genre : Business & Economics
- Total Page : 108 pages
- Language : English
- PDF File Size : 8,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Social CRM in the Airline Industry Engaging the Digital Natives by Laura Neises, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.