Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities is popular PDF and ePub book, written by Rahman, Muhammad Sabbir in 2018-12-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities can be Read Online from any device for your convenience.
Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities Book PDF Summary
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Detail Book of Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities PDF
- Author : Rahman, Muhammad Sabbir
- Release : 04 December 2018
- Publisher : IGI Global
- ISBN : 9781522578925
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 11,6 Mb
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