Service Innovation For Sustainable Business Stimulating Realizing And Capturing The Value From Service Innovation is popular PDF and ePub book, written by Kristensson Per in 2019-02-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Service Innovation For Sustainable Business Stimulating Realizing And Capturing The Value From Service Innovation can be Read Online from any device for your convenience.
Service Innovation For Sustainable Business Stimulating Realizing And Capturing The Value From Service Innovation Book PDF Summary
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research. It explains service innovation from three different perspectives: stimulation, realization, and value capture.Stimulation: Focuses on the front-end of service innovation. It deals with structures, cultures, and processes that stimulates innovation. Idea management will be a central part of this, where the specifics with handling service ideas, both internally and externally, are illuminated.Realization: Deals with aspects on how to realize service innovations. This includes different aspects such as specific tools to be used for developing services, and also processes such as service design which aims to receive a better understanding of the customer or user. As co-creation is an important aspect of service innovation, this will also be dealt with. Finally, as many service innovations require behavior change (internally within the organization and externally among the receiving parties), this will also be covered.Value capture: Companies transitioning to become more service-oriented discover the need to reconsider old business models in order to capitalize on their service offerings. Services are often taken for granted and included in the price. This book will addresses the problem of going 'from free to fee'. In addition, the book also deals with the difficulties that involve moving from a traditional product-oriented logic to a more contemporary service-logic.
Detail Book of Service Innovation For Sustainable Business Stimulating Realizing And Capturing The Value From Service Innovation PDF
- Author : Kristensson Per
- Release : 26 February 2019
- Publisher : World Scientific
- ISBN : 9789813273399
- Genre : Business & Economics
- Total Page : 332 pages
- Language : English
- PDF File Size : 17,6 Mb
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