Selling the American Muscle Car is popular PDF and ePub book, written by Diego Rosenberg in 2016-10-14, it is a fantastic choice for those who relish reading online the Transportation genre. Let's immerse ourselves in this engaging Transportation book by exploring the summary and details provided below. Remember, Selling the American Muscle Car can be Read Online from any device for your convenience.
Selling the American Muscle Car Book PDF Summary
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Detail Book of Selling the American Muscle Car PDF
- Author : Diego Rosenberg
- Release : 14 October 2016
- Publisher : CarTech Inc
- ISBN : 9781613252031
- Genre : Transportation
- Total Page : 194 pages
- Language : English
- PDF File Size : 19,7 Mb
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