Segmentation and Targeting Workbook is popular PDF and ePub book, written by Alexander Chernev in 2024-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Segmentation and Targeting Workbook can be Read Online from any device for your convenience.
Segmentation and Targeting Workbook Book PDF Summary
Deciding which customers to serve is a defining aspect of a company’s strategy. It influences all other aspects of the target market—competitors, collaborators, the company’s resources necessary to serve these customers, and the context in which the company operates. The fundamental role that identifying target customers plays in defining a company’s business model highlights the importance of applying a systematic approach to targeting. Accordingly, this note outlines the key steps in the process of identifying target customers and illustrates the process of segmentation and targeting with a concrete example. This note is an excerpt (Appendix A) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Detail Book of Segmentation and Targeting Workbook PDF
- Author : Alexander Chernev
- Release : 29 September 2024
- Publisher : Cerebellum Press
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 21 pages
- Language : English
- PDF File Size : 13,6 Mb
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