Retail Marketing Management is popular PDF and ePub book, written by Dhruv Grewal in 2018-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Marketing Management can be Read Online from any device for your convenience.
Retail Marketing Management Book PDF Summary
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Detail Book of Retail Marketing Management PDF
- Author : Dhruv Grewal
- Release : 03 December 2018
- Publisher : SAGE
- ISBN : 9781526457332
- Genre : Business & Economics
- Total Page : 214 pages
- Language : English
- PDF File Size : 17,6 Mb
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