Fundamentals of Public Relations and Marketing Communications in Canada is popular PDF and ePub book, written by William Wray Carney in 2022-09-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundamentals of Public Relations and Marketing Communications in Canada can be Read Online from any device for your convenience.
Fundamentals of Public Relations and Marketing Communications in Canada Book PDF Summary
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Detail Book of Fundamentals of Public Relations and Marketing Communications in Canada PDF
- Author : William Wray Carney
- Release : 01 September 2022
- Publisher : University of Alberta
- ISBN : 9781772126518
- Genre : Business & Economics
- Total Page : 537 pages
- Language : English
- PDF File Size : 7,9 Mb
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