The Construction of Preference is popular PDF and ePub book, written by Sarah Lichtenstein in 2006-08-28, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, The Construction of Preference can be Read Online from any device for your convenience.
The Construction of Preference Book PDF Summary
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors.
Detail Book of The Construction of Preference PDF
- Author : Sarah Lichtenstein
- Release : 28 August 2006
- Publisher : Cambridge University Press
- ISBN : 9781139457781
- Genre : Psychology
- Total Page : 709 pages
- Language : English
- PDF File Size : 20,7 Mb
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