Preaching and the Thirty Second Commerical is popular PDF and ePub book, written by Carrie La Ferle in 2021-06-01, it is a fantastic choice for those who relish reading online the Religion genre. Let's immerse ourselves in this engaging Religion book by exploring the summary and details provided below. Remember, Preaching and the Thirty Second Commerical can be Read Online from any device for your convenience.
Preaching and the Thirty Second Commerical Book PDF Summary
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it. Believing that preaching can benefit from advertising's laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising. Examples of these lessons include: • Sharpening one's analysis to understand the congregation better • Encoding a message so that listeners can decode it for their individual lives • Understanding how the form of the sermon leads to greater or lesser effectiveness • Building the sermon around imagery and narrative
Detail Book of Preaching and the Thirty Second Commerical PDF
- Author : Carrie La Ferle
- Release : 01 June 2021
- Publisher : Presbyterian Publishing Corp
- ISBN : 9781646980772
- Genre : Religion
- Total Page : 155 pages
- Language : English
- PDF File Size : 11,6 Mb
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