Positioning The Battle for Your Mind is popular PDF and ePub book, written by Al Ries in 2001-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Positioning The Battle for Your Mind can be Read Online from any device for your convenience.
Positioning The Battle for Your Mind Book PDF Summary
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Detail Book of Positioning The Battle for Your Mind PDF
- Author : Al Ries
- Release : 03 January 2001
- Publisher : McGraw Hill Professional
- ISBN : 9780071705875
- Genre : Business & Economics
- Total Page : 224 pages
- Language : English
- PDF File Size : 13,5 Mb
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