Personal Branding in the Knowledge Economy is popular PDF and ePub book, written by Wioleta Kucharska in 2022-08-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Personal Branding in the Knowledge Economy can be Read Online from any device for your convenience.
Personal Branding in the Knowledge Economy Book PDF Summary
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
Detail Book of Personal Branding in the Knowledge Economy PDF
- Author : Wioleta Kucharska
- Release : 30 August 2022
- Publisher : Taylor & Francis
- ISBN : 9781000627060
- Genre : Business & Economics
- Total Page : 139 pages
- Language : English
- PDF File Size : 15,5 Mb
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