One Great Insight Is Worth a Thousand Good Ideas is popular PDF and ePub book, written by Phil Dusenberry in 2006-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, One Great Insight Is Worth a Thousand Good Ideas can be Read Online from any device for your convenience.
One Great Insight Is Worth a Thousand Good Ideas Book PDF Summary
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Detail Book of One Great Insight Is Worth a Thousand Good Ideas PDF
- Author : Phil Dusenberry
- Release : 03 October 2006
- Publisher : Penguin
- ISBN : 9781101662045
- Genre : Business & Economics
- Total Page : 298 pages
- Language : English
- PDF File Size : 14,9 Mb
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