New Methods of Market Research and Analysis is popular PDF and ePub book, written by G. Scott Erickson in 2017-10-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, New Methods of Market Research and Analysis can be Read Online from any device for your convenience.
New Methods of Market Research and Analysis Book PDF Summary
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Detail Book of New Methods of Market Research and Analysis PDF
- Author : G. Scott Erickson
- Release : 27 October 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9781786432698
- Genre : Business & Economics
- Total Page : 283 pages
- Language : English
- PDF File Size : 17,5 Mb
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