Myths of PR is popular PDF and ePub book, written by Rich Leigh in 2017-04-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Myths of PR can be Read Online from any device for your convenience.
Myths of PR Book PDF Summary
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Detail Book of Myths of PR PDF
- Author : Rich Leigh
- Release : 03 April 2017
- Publisher : Kogan Page Publishers
- ISBN : 9780749479602
- Genre : Business & Economics
- Total Page : 225 pages
- Language : English
- PDF File Size : 12,8 Mb
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