Get to the Point is popular PDF and ePub book, written by Joel Schwartzberg in 2017-10-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Get to the Point can be Read Online from any device for your convenience.
Get to the Point Book PDF Summary
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Detail Book of Get to the Point PDF
- Author : Joel Schwartzberg
- Release : 16 October 2017
- Publisher : Berrett-Koehler Publishers
- ISBN : 9781523094127
- Genre : Business & Economics
- Total Page : 129 pages
- Language : English
- PDF File Size : 7,9 Mb
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