Media Convergence Handbook Vol 2 is popular PDF and ePub book, written by Artur Lugmayr in 2016-05-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Media Convergence Handbook Vol 2 can be Read Online from any device for your convenience.
Media Convergence Handbook Vol 2 Book PDF Summary
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Detail Book of Media Convergence Handbook Vol 2 PDF
- Author : Artur Lugmayr
- Release : 11 May 2016
- Publisher : Springer
- ISBN : 9783642544873
- Genre : Business & Economics
- Total Page : 468 pages
- Language : English
- PDF File Size : 10,7 Mb
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