Meaning Making and Political Campaign Advertising is popular PDF and ePub book, written by Dorothea Horst in 2018-10-22, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Meaning Making and Political Campaign Advertising can be Read Online from any device for your convenience.
Meaning Making and Political Campaign Advertising Book PDF Summary
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.
Detail Book of Meaning Making and Political Campaign Advertising PDF
- Author : Dorothea Horst
- Release : 22 October 2018
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110578782
- Genre : Social Science
- Total Page : 256 pages
- Language : English
- PDF File Size : 15,7 Mb
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