Marketing Management is popular PDF and ePub book, written by Kamran Kashani in 1999-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management can be Read Online from any device for your convenience.
Marketing Management Book PDF Summary
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this new text is an invaluable resource students of business and marketing. Providing both text and cases, the book will be supported by a Tutor's Guide, based on the authors' own teaching experience, which will provide a roadmap and guidance on how to best use each case.
Detail Book of Marketing Management PDF
- Author : Kamran Kashani
- Release : 01 January 1999
- Publisher : Macmillan Pub Limited
- ISBN : 0333750071
- Genre : Business & Economics
- Total Page : 487 pages
- Language : English
- PDF File Size : 11,5 Mb
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