Marketing Channels and Supply Chain Networks in North America is popular PDF and ePub book, written by Robert D. Tamilia in 2020-04-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Channels and Supply Chain Networks in North America can be Read Online from any device for your convenience.
Marketing Channels and Supply Chain Networks in North America Book PDF Summary
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.
Detail Book of Marketing Channels and Supply Chain Networks in North America PDF
- Author : Robert D. Tamilia
- Release : 09 April 2020
- Publisher : Springer Nature
- ISBN : 9783030448707
- Genre : Business & Economics
- Total Page : 72 pages
- Language : English
- PDF File Size : 20,9 Mb
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