Market Like You Mean It is popular PDF and ePub book, written by Al Lautenslager in 2014-07-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Market Like You Mean It can be Read Online from any device for your convenience.
Market Like You Mean It Book PDF Summary
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Detail Book of Market Like You Mean It PDF
- Author : Al Lautenslager
- Release : 21 July 2014
- Publisher : Entrepreneur Press
- ISBN : 9781613082737
- Genre : Business & Economics
- Total Page : 210 pages
- Language : English
- PDF File Size : 12,8 Mb
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