Managerial Challenges and Social Impacts of Virtual and Augmented Reality is popular PDF and ePub book, written by Loureiro, Sandra Maria Correia in 2020-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managerial Challenges and Social Impacts of Virtual and Augmented Reality can be Read Online from any device for your convenience.
Managerial Challenges and Social Impacts of Virtual and Augmented Reality Book PDF Summary
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Detail Book of Managerial Challenges and Social Impacts of Virtual and Augmented Reality PDF
- Author : Loureiro, Sandra Maria Correia
- Release : 03 January 2020
- Publisher : IGI Global
- ISBN : 9781799828761
- Genre : Business & Economics
- Total Page : 318 pages
- Language : English
- PDF File Size : 17,9 Mb
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