Making Media Content is popular PDF and ePub book, written by John A. Fortunato in 2006-04-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Making Media Content can be Read Online from any device for your convenience.
Making Media Content Book PDF Summary
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Detail Book of Making Media Content PDF
- Author : John A. Fortunato
- Release : 21 April 2006
- Publisher : Routledge
- ISBN : 9781135619237
- Genre : Business & Economics
- Total Page : 395 pages
- Language : English
- PDF File Size : 11,6 Mb
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