Marketing is popular PDF and ePub book, written by Gary Armstrong in 2003, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing can be Read Online from any device for your convenience.
Marketing Book PDF Summary
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Detail Book of Marketing PDF
- Author : Gary Armstrong
- Release : 20 September 2024
- Publisher : Pearson Educación
- ISBN : 9702604001
- Genre : Business & Economics
- Total Page : 686 pages
- Language : English
- PDF File Size : 14,9 Mb
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