Local Global Shakespeare and Advertising is popular PDF and ePub book, written by Márta Minier in 2024-06-21, it is a fantastic choice for those who relish reading online the Drama genre. Let's immerse ourselves in this engaging Drama book by exploring the summary and details provided below. Remember, Local Global Shakespeare and Advertising can be Read Online from any device for your convenience.
Local Global Shakespeare and Advertising Book PDF Summary
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Detail Book of Local Global Shakespeare and Advertising PDF
- Author : Márta Minier
- Release : 21 June 2024
- Publisher : Taylor & Francis
- ISBN : 9781040040942
- Genre : Drama
- Total Page : 248 pages
- Language : English
- PDF File Size : 21,7 Mb
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