The Art of Choosing is popular PDF and ePub book, written by Sheena Iyengar in 2010-04-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Art of Choosing can be Read Online from any device for your convenience.

The Art of Choosing Book PDF Summary

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Detail Book of The Art of Choosing PDF

The Art of Choosing
  • Author : Sheena Iyengar
  • Release : 01 April 2010
  • Publisher : Twelve
  • ISBN : 9780446558716
  • Genre : Business & Economics
  • Total Page : 246 pages
  • Language : English
  • PDF File Size : 16,8 Mb

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