Chinese Multinationals is popular PDF and ePub book, written by Jean-Paul Larcon in 2009, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Chinese Multinationals can be Read Online from any device for your convenience.
Chinese Multinationals Book PDF Summary
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Detail Book of Chinese Multinationals PDF
- Author : Jean-Paul Larcon
- Release : 20 September 2024
- Publisher : World Scientific
- ISBN : 9789812835017
- Genre : Business & Economics
- Total Page : 300 pages
- Language : English
- PDF File Size : 19,9 Mb
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