Economics of International Business is popular PDF and ePub book, written by Mark Casson in 2000-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Economics of International Business can be Read Online from any device for your convenience.
Economics of International Business Book PDF Summary
This is an interesting book on an important topic. . . Mikael Linden, Scandinavian Economic History Review This book is indispensable reading for all researchers and practitioners in the international business field as well as economists and academics alike. Giustificativo Pubblicato sul Bollettino del CIRT Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm s environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough. Building on his previous book, The Organization of International Business, Mark Casson shows that with suitable modifications, the methods of economics can be used to analyse all of these issues in a rigorous way. The tools of business strategy are too clumsy to address the more subtle issues, whilst descriptive approaches fail to bring key issues into sharp relief. This book is indispensable reading for all researchers and practitioners in the international business field as well as economists and academics alike.
Detail Book of Economics of International Business PDF
- Author : Mark Casson
- Release : 01 January 2000
- Publisher : Edward Elgar Publishing
- ISBN : 9781843767015
- Genre : Business & Economics
- Total Page : 329 pages
- Language : English
- PDF File Size : 21,7 Mb
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