Intangible Squared is popular PDF and ePub book, written by Luca Buffa in 2022-07-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Intangible Squared can be Read Online from any device for your convenience.
Intangible Squared Book PDF Summary
Digital marketing encompasses more than eight branches. In the service industry managers must learn how to compensate for the intangibility that characterises digital technologies. This book explains most of the theories and the techniques necessary to avoid typical mistakes and to promote online hotels, restaurants, local tourism development offices, wellness centres, gyms and other clubs. You will learn how to: • improve the position in the Search Engine with SEO techniques • manage paid promotions such as Display Campaigns and Google Ads • use social media, such as TikTok and Facebook • create Content for your channels • sell services with Online Travel Agencies and other distributors • implement Internet of Things in the service’s operations • automate the management with Artificial Intelligence • understand the potential of Augmented and Virtual Reality • analyse your guests’ interests • answer positive or negative Reviews • design a brand Voice and Personality • get closer to your audience • lead Influencers and Opinion Leaders
Detail Book of Intangible Squared PDF
- Author : Luca Buffa
- Release : 10 July 2022
- Publisher : Luca Buffa
- ISBN : 9783910406018
- Genre : Business & Economics
- Total Page : 342 pages
- Language : English
- PDF File Size : 21,8 Mb
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