Improving the Visibility and Use of Digital Repositories Through SEO is popular PDF and ePub book, written by Kenning Arlitsch in 2013-02-07, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Improving the Visibility and Use of Digital Repositories Through SEO can be Read Online from any device for your convenience.
Improving the Visibility and Use of Digital Repositories Through SEO Book PDF Summary
Recent OCLC surveys show that less than 2 percent of library users start their search on a library website. Another survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research. Low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata, and high-value content through libraries is consequently invisible to researchers. Authors Arlitsch and O'Brien share their expertise in digital libraries and corporate marketing to offer practical steps for search engine optimization, such as: Recommended dashboards to increase participation by sharing data Avoiding the four most common crawler errors that lead to low rankings How to effectively utilize the Google Keyword Tool How to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses. Arlitsch spent a year researching search engine optimization and consulting with OCLC on web-scale library technologies. O'Brien has more than 15 years' experience in a corporate setting working in aligning business processes and metrics with sales and marketing strategy.
Detail Book of Improving the Visibility and Use of Digital Repositories Through SEO PDF
- Author : Kenning Arlitsch
- Release : 07 February 2013
- Publisher : American Library Association
- ISBN : 9781555709068
- Genre : Computers
- Total Page : 138 pages
- Language : English
- PDF File Size : 13,7 Mb
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