Impacting the Sensory Experience of Products is popular PDF and ePub book, written by Christine Cowen-Elstner in 2018-02-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Impacting the Sensory Experience of Products can be Read Online from any device for your convenience.
Impacting the Sensory Experience of Products Book PDF Summary
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.
Detail Book of Impacting the Sensory Experience of Products PDF
- Author : Christine Cowen-Elstner
- Release : 28 February 2018
- Publisher : Springer
- ISBN : 9783658212063
- Genre : Business & Economics
- Total Page : 233 pages
- Language : English
- PDF File Size : 18,7 Mb
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