Impact of Television Advertisment on Purchases Made for the Children is popular PDF and ePub book, written by Vashima Veerkumar in 2015-05, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Impact of Television Advertisment on Purchases Made for the Children can be Read Online from any device for your convenience.
Impact of Television Advertisment on Purchases Made for the Children Book PDF Summary
Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
Detail Book of Impact of Television Advertisment on Purchases Made for the Children PDF
- Author : Vashima Veerkumar
- Release : 01 May 2015
- Publisher : Anchor Academic Publishing (aap_verlag)
- ISBN : 9783954898862
- Genre : Social Science
- Total Page : 153 pages
- Language : English
- PDF File Size : 18,9 Mb
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