How and What Marketing Algorithms Think is popular PDF and ePub book, written by Roberto Brognara in 2022-10-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How and What Marketing Algorithms Think can be Read Online from any device for your convenience.
How and What Marketing Algorithms Think Book PDF Summary
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once. This first generation of “programmatic marketing”, which the giants of the digital economy launched 15 years ago and consolidated worldwide, can be significantly improved, with corresponding business results as well, but, first, as this book shows, we need to know which strategic and cultural boundaries impact Big Data.
Detail Book of How and What Marketing Algorithms Think PDF
- Author : Roberto Brognara
- Release : 27 October 2022
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527590472
- Genre : Business & Economics
- Total Page : 164 pages
- Language : English
- PDF File Size : 14,5 Mb
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