Effective Advertising is popular PDF and ePub book, written by Gerard J. Tellis in 2003-11-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Effective Advertising can be Read Online from any device for your convenience.
Effective Advertising Book PDF Summary
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Detail Book of Effective Advertising PDF
- Author : Gerard J. Tellis
- Release : 20 November 2003
- Publisher : SAGE Publications
- ISBN : 9781452262710
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 14,5 Mb
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