Handbook on Place Branding and Marketing is popular PDF and ePub book, written by Adriana Campelo in 2017-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook on Place Branding and Marketing can be Read Online from any device for your convenience.
Handbook on Place Branding and Marketing Book PDF Summary
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
Detail Book of Handbook on Place Branding and Marketing PDF
- Author : Adriana Campelo
- Release : 30 June 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9781784718602
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 8,5 Mb
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