Global Issues in Pharmaceutical Marketing is popular PDF and ePub book, written by Lea Prevel Katsanis in 2015-07-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Issues in Pharmaceutical Marketing can be Read Online from any device for your convenience.
Global Issues in Pharmaceutical Marketing Book PDF Summary
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
Detail Book of Global Issues in Pharmaceutical Marketing PDF
- Author : Lea Prevel Katsanis
- Release : 16 July 2015
- Publisher : Routledge
- ISBN : 9781136313301
- Genre : Business & Economics
- Total Page : 193 pages
- Language : English
- PDF File Size : 9,7 Mb
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