Fundamentals of Advertising is popular PDF and ePub book, written by John Wilmshurst in 2010-02-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundamentals of Advertising can be Read Online from any device for your convenience.
Fundamentals of Advertising Book PDF Summary
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Detail Book of Fundamentals of Advertising PDF
- Author : John Wilmshurst
- Release : 17 February 2010
- Publisher : Routledge
- ISBN : 9781136401657
- Genre : Business & Economics
- Total Page : 413 pages
- Language : English
- PDF File Size : 17,7 Mb
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